Our 2019 Goals

Hi friends!

I’m really excited to finally be sharing what 2019 holds for Fresh Tangerine. In order to talk about where we’re going, I need to share where we’ve been.

2018 was the year of experimentation and learning at Fresh Tangerine. The biggest lesson I’ve learned being an entrepreneur is that growth is messy and hard. As a company, we tried many things last year and failed a lot. I learned the hard way what worked and what didn’t and somewhere along the way, I lost what it was all for. I stopped pursuing what was exciting to me, and instead I did what I thought everyone wanted me to do. My takeaway from this past year is that I want to focus on making choices based on my internal value system and to spend less time fixating on what people might think or say.

I intentionally chose to wait to reach out and share our goals and focus for the year because I wanted to give myself time to really figure out what I wanted the future of Fresh Tangerine to look like. I spent most of January working on goals for the business, and I feel rejuvenated. My passion and belief in what we’re trying to accomplish as a company has never been stronger.

Our theme for this year as a company (and my personal mantra) is “Dare to be different.” To me, this means being vulnerable and open enough to share who you truly are and embrace what makes you unique. For Fresh Tangerine, this means choosing opportunities that align with our company values and sharing what we offer that’s different while also keeping our customers in mind. My hope is that we can help you channel your inner child and infuse some playfulness into your life through our storytelling, visuals and jewelry.

Our objective this year as a company is to reconnect with and expand our community. I’m going to be sharing a lot more with you throughout the year as well! At the beginning of each quarter I’ll write an email introducing the focus, and I’m going to be more present and active on Instagram as well. I’m really excited to spend more time connecting with you and learning more about who you are and why you continue to support Fresh Tangerine.

It’s an honor to be able to continue down this path, and I wouldn’t be able to do this without your continued support. There are so many fun things coming up this year including: new releases this spring, a facelift for our Seattle store and something really exciting in June that I can’t share yet.

I hope you’ll continue this journey with me, and as always feel free to reach out. I love hearing from you!



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